Sites covered by this Policy Statement
This Privacy Statement applies to all owned websites and domains of River Park Automotive, and our wholly owned subsidiaries.
The River Park Automotive website may provide links to third-party websites for your convenience and information. If you access those links, you will leave the River Park Automotive website. River Park Automotive does not control those sites or their privacy practices, which may differ from River Park Automotive. We do not endorse or make any representations about third-party websites. The personal data you choose to give to unrelated third parties is not covered by the Privacy Policy Statement of River Park Automotive. We encourage you to review the privacy policy of any company before submitting your personal information. Some third-party companies may choose to share their personal data with River Park Automotive; that sharing is governed by that third-party company’s privacy policy.
Types of information we collect
This Privacy Statement covers personal information, non-personal data collection and aggregate reporting.
Personal information is information that is associated with your name or personal identity. River Park Automotive uses personal information to understand better your needs and interests and to provide you with better service. Once you choose to provide us with personal information through our Contact Us form, you can be assured it will be used only to support your customer relationship with River Park Automotive. We take seriously the trust you place in us. River Park Automotive will not sell, rent or lease your personal information to others.
The types of personal information you provide to us on our site may include your name, address, phone number, or your e-mail address.
Non-personal information is data about usage and service operation that is not associated with a specific personal identity. River Park Automotive collects and analyzes non-personal information to evaluate how visitors use the River Park Automotive website.
Non-personal data we collect may include the pages visited on the River Park Automotive website, unique URLs visited within our website, browser type and IP address. Most non-personal data is collected via cookies or other analysis technologies.
Children’s Privacy
River Park Automotive is committed to protecting the privacy needs of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. River Park Automotive does not knowingly collect information from children under the age of 13 and River Park Automotive does not target its website to children under 13.
How we use your information
River Park Automotive uses your personal information to provide you with services and to help us better understand your needs and interests. Specifically, we use your information to communicate with you and/or to provide service and support. Occasionally we may also use your information to contact you for market research regarding River Park Automotive products or services. We will give you the opportunity to choose your privacy preferences regarding such communications. You may, at any point, contact us to request an opt-on on future communication. Credit card information is used only for payment processing and fraud prevention. This information is not used for any other purpose by our financial service providers or River Park Automotive, and will not be kept longer than necessary for providing the services, unless you ask us to retain your credit card information for future purchases.
Personal data given to River Park Automotive may be transferred across state, provincial and/or country borders for the purposes of data consolidation, storage and simplified customer information management.
Non-personal data is aggregated for reporting about River Park Automotive website usability, performance and effectiveness. It is used to improve the customer experience, usability and site content.
Who we share your information with
River Park Automotive will not sell, rent or lease your personal information to others. River Park Automotive will not share your personal information with third parties except in responding to your requests for products or services. Your permission will be requested when you submit your information. River Park Automotive shares customer information across River Park Automotive’s owned business entities and companies working on our behalf, but only as required to meet your product or service requirements.
River Park Automotive occasionally may contract with third-party service providers and suppliers to deliver complete products, services and customer solutions. Suppliers and service providers are required to keep confidential the information received on behalf of River Park Automotive and may not use it for any purpose other than to carry out the services they are performing for River Park Automotive. These service providers may change or we may contract with additional service providers to better accommodate our customers. River Park Automotive will not share personal information with any other third parties without your permission, unless required by law enforcement action, subpoena, or local law.
River Park Automotive or its related entities could merge with or be acquired by another business entity or some or all of their respective assets could be acquired. If such a combination or acquisition occurs, River Park Automotive will make every reasonable effort to notify you in the event we share with the merging or acquiring entity some or all of your personal information to continue serving you.
Your Choices
River Park Automotive gives you the choice of receiving a variety of information that complements our products and services. You can subscribe to receive certain product- and service-specific information and company-wide marketing communications. River Park Automotive communications may include new product information, special offers, or an invitation to participate in market research. We give you a choice regarding delivery of River Park Automotive communications by postal mail, e-mail and telephone. You can make or change your choices at the data collection point. We will make every effort to honour your preferences. This option does not apply to communications for the purpose of administering order completion, contracts, support, product safety warnings or driver updates.
Your information and third-party companies
Certain River Park Automotive services are linked with those from unrelated third-party companies, some which offer you the option to share with both River Park Automotive and the third party personal data you provide. We will not share your personal information with those third-party companies unless you make that choice.
Access to and accuracy of your information
River Park Automotive strives to keep your personal information accurate. We have implemented technology, management processes and policies to maintain customer data accuracy. We will provide you with access to your information, including making reasonable effort to provide you with online access and the opportunity to change your information.
Keeping your information secure
River Park Automotive is committed to protecting the information you provide us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, River Park Automotive has in place appropriate physical and managerial procedures to safeguard the information we collect.
Contacting us
We value your opinions. If you have comments or questions about our privacy policy, please send them to River Park Automotive directly.
This privacy statement applies to Canada.
